Fusion Link

Fusion is a simple, link-based solution for sending respondents to surveys in the PureSpectrum marketplace. It gives supply partners the ability to:

Access surveys in 110 countries (162 locale combinations in total)

Create links with a desired offer price for individual countries, or use a single universal entry link for all countries across a website or app

Manage the user experience by controlling the number of survey offers presented per session

Questions at any point during setup: globalsupply@purespectrum.com

How it works

1. Get Started

Get credentials

To set up an account you need login credentials from the PureSpectrum team. With all the required information to hand, setup takes a few minutes.

Log in to the portal

Fusion portal

Then open the Entry links and Redirects menu.

[Placeholder: screenshot of the "Entry links and Redirects" menu]

2. Generate an Entry Link

Choose a link type

Use the drop-down below Choose one option to generate link.

Type	Description
Universal	Can be used in any country
Country-Specific	Requires a country to be specified

[Placeholder: screenshot of the link type drop-down]

Set CPI and Max LOI

Parameter	Required	Description
CPI	Yes	The amount paid out when a respondent completes a survey. Always in USD ($).
Maximum LOI	No	Maximum survey length, in minutes.

These values are appended to the entry link once generated.

Tip: The most common mistake is a CPI / LOI combination that doesn't match PureSpectrum's survey inventory. Leave out Max LOI for the initial launch, then add it after reviewing performance data.

Define your parameters

Define the variable names Fusion should expect on the entry link:

Parameter	Required	Description
Session ID	Yes	Unique transaction ID for each session
Member ID	Recommended	Persistent identifier for your respondent
Custom variable	No	Requires a discussion with the PureSpectrum dev team

Then click Generate Entry Link.

Example entry links

Country-specific

https://fusion.spectrumsurveys.com/start-session/987US0150?maxLoi=15&supplierRespId={supplierRespId}&memberId={supplierMemberId}

Part	Meaning
`987`	PureSpectrum-assigned supplier ID
`US`	Country code (see Localization Codes)
`0150`	CPI ($1.50)
`maxLoi`	Maximum survey length in minutes (15)
`supplierRespId`	Parameter name you chose for Session ID
`memberId`	Parameter name you chose for Member ID

Universal

https://fusion.spectrumsurveys.com/start-universal/987/0150?maxLoi=15&supplierRespId={supplierRespId}&memberId={supplierMemberId}

start-universal means no region is specified; the other parts are as above.

For the full explanation, see Userflow - Inbound and Outbound Parameters.

3. Next Steps

Work through these in order:

Profiling - Appending Qualifications: pass respondent qualifications on the entry link to improve conversion

Userflow - Respondent Redirects: set up Complete, Terminate, Blacklist and No Surveys redirects

Security - S2S Postbacks: server-to-server callbacks for completes and reconciliations

Security - IP Whitelisting: verify postbacks come from PureSpectrum

Fusion Testing: test with a one-time code, then soft launch to 50-500 users

How it works#

1. Get Started#

Get credentials#

Log in to the portal#

2. Generate an Entry Link#

Choose a link type#

Set CPI and Max LOI#

Define your parameters#

Example entry links#

3. Next Steps#