PureSpectrum
PureSpectrum websiteHelp center
PureSpectrum websiteHelp center
    • Intro
    • API Overview
    • Definitions
    • Survey Lifecycle
    • Create Your First Survey
    • Redirect URLs
    • Changelog
    • HTTP Status Codes
    • General Reference Codes
      • Survey Status Codes
      • Respondent Status Codes
      • Survey Category Codes
      • Age Unit Codes
      • Currency Codes
      • Survey Localization Codes
    • Guides
      • Getting Started
      • Create Survey Examples
      • Multi-Country Surveys
      • Children Age & Gender
      • Append Respondent Demographics to the Survey Entry Link
      • Test Survey Flow
      • Supplier Blends & Groups
      • Respondent Exclusion / Recontact
      • Survey Exclusion Group
      • Quotas on Clicks
      • Field Evenly Over Time (FEOT)
      • Quota Based Pricing (QBP)
      • Quota Level Complete (QLC)
      • Quota Throttling
      • Templates
      • Bypassing Automatic Variable Mapping
      • Research Defender's Predupe
      • Subscriber Emails
      • Real-Time Notifications (SNS)
    • API Reference
    • Schemas
      • Feasibility
        • Feasibility request schema
        • Feasibility response schema
      • Surveys
        • Create survey full request schema
        • Create survey minimum request schema
        • Create survey response schema
        • Update survey status request schema
        • Update survey status response schema
        • Get survey status response
      • Qualifications
        • Qualification Schema
        • Create qualification request schema
      • Quotas
        • Quota Schema
        • Create quota request schema
        • Create quota response schema
      • Attributes
        • Get attributes response
      • Supplier management
        • Supplier
        • List of all suppliers response
        • List of all suppliers per survey response
        • Update the list of suppliers for a Survey request
        • Update the list of suppliers for a Survey response
      • Other
        • Generic error response

    Definitions

    API (Application Programming Interface)#

    A set of rules and protocols that allow different software applications to communicate, often used to automate sample sourcing.

    Audience#

    A segment of the panelists, targeted by the client with a survey, defined by specific qualification criteria and quotas. Also refered to as target / target group.

    Complete#

    A respondent with the Complete status.

    Completion Rate#

    The percentage of respondents who fully complete a survey after having started it.

    Conversion Rate#

    The percentage of respondents finishing the survey with a Complete status, out of those invited to the survey.

    Cost Per Interview (CPI)#

    The cost per complete based on survey specifications and supplier blend.

    CPI At Launch#

    Original CPI provided at Launch or CPI entered in operator override section

    Average CPI#

    Sum of (each CPI X each complete) / current completes

    Current CPI#

    Average CPI if not using price override, or current CPI entered in operator override section if using price override.

    Projected CPI#

    (Projected Costs + Current Costs) / Goal Completes

    Demographics#

    Specific characteristics of the targeted audience, such as age, gender, ethnicity, education, income, occupation.

    Dropout Rate#

    The percentage of respondents who start but do not complete a survey.

    Feasibility#

    An estimate of how many qualified respondents are available for a given study.

    Field Time#

    The period of time needed to reach a specific number of complets for a defined audience. Usually measured in number of days.

    Filter Audience#

    The feature allowing to target specific respondents, by switching the toggle to "include" or "exclude", and upload a list of PSIDs.
    Choosing "include" will limit survey participation to only those on the uploaded list, while selecting "exclude" will prevent those PSIDs from taking the survey.
    Please note that Marketplace will automatically remove any Traffic Channels projects from the list of excluded projects. Those PSIDs are stored in the ‘Parent’ project.

    Field Evenly Over Time (FEOT)#

    The feature limiting the number of completes allowed each day for a quota, to ensure that the maximum number of daily completes won't exceed the same amount for every day the survey is in the field.
    FEOT does not guarantee a goal is met.

    Hashing#

    A link security feature that adds an additional encrypted link variable to the redirect to flag link manipulation and other suspicious activity.
    For more information on how to implement our Decipher SHA1 hashing, see pages 10 to 11 of our Decipher Integration Guide.

    Health Metrics#

    Metrics used to measure the health of a survey

    Buyer Drop Rate#

    Measures the percentage of respondents registering as a Buyer Drop
    Common Identified Issues:
    Survey logic
    Redirect logic
    LOI

    Buyer Over Quota#

    Measures the percentage of respondents registering as an OverQuota
    Common Identified Issues:
    Quota management
    Survey logic

    Completes Per Hour#

    Measures the number of completes per hour
    Common Identified Issues:
    Pacing
    Quota management
    Survey Logic
    Redirect logic

    Pace#

    Measures the pace of completes per hour based on expected traffic on the platform
    Common Identified Issues:
    Accurate Field Time
    Quota management
    Redirect logic

    Incidence Rate Delta / IR Delta#

    Measures the difference in inputted IR vs recent IR
    Common Identified Issues:
    Quota management
    Survey logic
    Potential CPI changes

    Length of Interview Delta / LOI Delta#

    Measures the difference in inputted LOI vs recent LOI
    Common Identified Issues:
    LOI
    Survey logic

    PureSpectrum Status Ratio / PS Status Ratio#

    Measures the percentage of respondents terminating on the PureSpectrum
    Common Identified Issues:
    Targeting
    Survey setup

    Supplier Dominance#

    Measures the largest percentage of respondent completes by one supplier
    Common Identified Issues:
    Supplier Mix
    Supplier feasibility

    Too Good to be True#

    Measures the largest percentage of respondent conversion by one supplier
    Common Identified Issues:
    Supplier Mix
    Supplier feasibility

    Incidence Rate (IR)#

    The percentage of people in a sample that qualify for a study, based on screening criteria.

    IR At Launch#

    Incidence Rate entered during setup

    Overall IR#

    Completes / Valid Clicks

    Recent IR#

    IR of the most recent block

    Length of Survey / Length of Interview (LOI)#

    The estimated time required to complete a survey, usually measured in minutes.

    LOI At Launch#

    Length of Interview entered during setup

    Overall LOI#

    Median LOI of all respondents

    Recent LOI#

    LOI of the most recent block

    Live URL#

    The client's survey link.

    Qualification#

    The demographic and advanced targeting criteria defining an audience. Also refered to as profiling or screening criteria.

    Quota#

    A predefined number of respondents that meet specific criteria for a research study.

    Quota Throttling#

    When "On", it will restrict the flow of traffic to quotas so that the number of respondents does not exceed the number of available completes.
    When "Off", PureSpectrum will send a metered amount of respondents that is greater than available completes. The extent of the metering will be based on the conversion rate of the survey and will aid help to accommodate for Drop-Offs and low incidence studies.
    PLEASE NOTE: The survey tool you use should be taken into consideration to determine the best strategy for you.

    Quota-Based Pricing (QBP)#

    When enabled, CPIs may be independently modified.
    NOTE:
    In the event of a nested quota, it is auto-selected for the QBP quota.
    Once a survey has been launched with QBP enabled, it is not possible to disable QBP or modify qualifications.

    Reconciliation#

    Rejects - used when survey status is: live, paused, or closed.
    You will provide a list of transactions that you want to change the status from ‘Complete’ to ‘Reject’.
    Accept - used once the survey status is: closed.
    You will provide a list of Completes that you want to Accept. All other ‘completes’ will be rejected.
    Each respondent transaction is eligible for a single reconciliation. If a transaction was altered before closing, using the Reject method, it is no longer eligible for reconciliation.

    Respondent#

    An individual who participates in a survey or research study.

    Redirect Links#

    After the respondent is finished taking the survey, clients must redirect them back to PureSpectrum, including the [transaction_id] & appropriate redirect status [st] code.

    Sample#

    A subset of a population selected for participation in a research study.

    Sample Size#

    The number of completes needed to be reached for a survey.

    Scheduled Launch#

    The feature giving clients the ability to schedule the field time/launch time of a survey.

    Price Override#

    Allows clients to override the CPI suggested by the platform

    Global Price Override#

    Allows clients to edit the overall CPI

    Selective Price Override#

    Allows clients to edit each supplier CPI separately.

    Soft Launch#

    Soft launch will pause the survey after the estimated number of Buyer Survey Starts has been reached. This number is based on your stated Incidence Rate. If the number of completes is met before this goal is reached,the survey will be paused. The survey may pause due to performance before the soft launch is met.

    Screener#

    A set of initial questions used to determine if a respondent qualifies for a survey.

    Supplier#

    The organisations owning the panels available on PureSopectrum MarketPlace.

    Supplier Allocation Throttling#

    This feature will limit the supplier delivery to the clicks estimated to be needed to achieve the Suppliers’ Allocation.

    Survey Router#

    A system that directs respondents to available surveys based on their qualifications and quotas.

    Survey Grouping#

    The feature allowing clients to exclude respondents that have participated in previous Closed or Invoiced surveys, by entering the previous survey IDs in the Survey Grouping field box, separated by a comma.
    You may also add or remove specific survey ids here, if desired.

    Test URL#

    The test survey link, meant to be used for test purposes only, not accessed by real respondents.

    Total Cost#

    CPI X goal number of completes

    Total Cost At Launch#

    Original CPI X goal number of completes

    Current Total Cost#

    The total costs of the survey at the current time

    Projected Total Cost#

    ((Goal Completes - Fielded Completes) X Current Avg CPI) + Current Costs

    Traffic Channels#

    Traffic Channels refreshes the survey opportunity to suppliers in the PureSpectrum Marketplace by creating a new channel for respondents within the original survey, preserving all data in one place.

    Transaction#

    An attemp of a respondent to take a survey on our platform.

    Variable Mapping#

    Maps the PureSpectrum Transaction_ID variable to what a buyer calls them (ex. PID, ID, RID, etc.) so that a buyer's survey collection system can receive and return them back on our redirect links.
    Modified at 2025-03-31 13:34:53
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